A program ancillary data processing apparatus is provided which includes a
program ancillary data extraction unit for extracting program ancillary
data pertinent to commodities or services appearing in each scene, from
picture program data, and a display control unit for displaying, on a
display picture, the information relevant to the commodities or services
appearing in each scene, and the sum total of the number of times of
scene-based access events by the audience to a database supervising the
detailed information relevant to the commodities or services, based on
the preset layout information.
