A method for embedding metadata into a media file (100) comprises providing (204) a metadata schema file (204) and a metadata instance file (206). Providing a media file having a binary capable user field. Then compressing (208) the metadata schema by a first compression method; and assembling (210) the compressed metadata schema fragments. Also, compressing (212) the metadata instance file and assembling (210) the compressed metadata instance fragments. Setting a media file header (214) or footer to indicate binary data payload. The method further comprises appending (216) a data start label to the assembled metadata schema and the assembled metadata instance and inserting (218) the assembled metadata schema and the metadata instance into the binary capable user field of the media file.