A system for printing a trading card on a print medium. The system
comprises a mobile telecommunications device which includes a printer
module to print the trading card on the print medium and a sensor module
to sense a print media identifier of the print medium. Information
associated with the trading card can be stored in an archive, and the
sensor module can be used to link the trading card to the print media
identifier. The print medium is provided with coded data encoding
information, at least some of the information being indicative of the
print media identifier.