A process for producing a product aromatic compound is disclosed which uses an on-stream alkylation reactor and an off-stream alkylation reactor, and in which at least a portion of the feed aromatic compound in the effluent stream of off-stream alkylation reactor undergoing regeneration is passed to the on-stream alkylation reactor. An embodiment of this process that uses on-stream and off-stream aromatic byproducts removal zones is also disclosed.