A DA converter circuit configured to output a gray scale voltage to a liquid crystal display panel is disclosed, wherein the gray scale voltage is generated from reference voltages fewer than gray scales of the liquid crystal display panel and it is still to be able to prevent deterioration in display quality of the liquid crystal display panel. A DA converter circuit of at least one embodiment includes: a reference voltage generator circuit for generating reference voltages; a selector circuit for selecting one or two reference voltages from the reference voltages in according to the inputted gray scale value; and a voltage follower circuit for outputting the gray scale voltage that is the one reference voltage thus selected or a mean value of the two reference voltages thus selected. Reference voltages are generated, in at least one embodiment, as a variety of gray scale voltages.