An image processing apparatus is disclosed that includes an extraction unit extracting predetermined color areas from an input image, a calculation unit calculating each of representative colors of the extracted predetermined color areas, an evaluation unit evaluating whether hue values of the representative colors of the predetermined color areas are distributed in both directions from the hue value of a target color, and a color correcting unit, in which when it is determined that the hue values of the representative colors of the predetermined color areas are not distributed in both directions from the hue value of the target color, color correction is performed on the predetermined color areas.