An ovenable package contains an ovenable product and has a display surface mounting a self-adhesive ovenable label, for example, presenting a coupon or other product promotional item. The ovenable label has at least two layers including a promotional layer defining the text and graphics of the promotional item. The promotional layer can be paper covered by a transparent, heat resistant barrier layer, preferably made of polyester, adhered to the ovenable package directly or to a heat resistant base layer which is adhered to the ovenable package. In this case, one or more layers of the label can be perforated to define a lift off section. Or, the promotional layer itself can be the outer heat resistant layer releasably adhered to the base layer. A labeling method of providing the promotional item to a consumer of the ovenable product is also disclosed.