A method of evaluating and matching educational content to a user is provided. The method includes identifying a plurality of online educational courses. The courses present educational content to a user over time. The method also includes creating a course profile for each course, each profile having one or more attributes of an associated course. The attributes characterize the educational content of the associated course. The method further includes receiving attributes of the user. The attributes describe preferences and characteristics of the user. In response to a request for a course from the user, the method calls for identifying one or more courses based on the attributes of the user and the attributes of the course, wherein the attributes of the user and the attributes of the one or more identified courses share a similar classification. The method presents to the user the identified one or more courses.