A unique system and method that facilitates searching an online listing service by employing a plurality of attributes, parameters, and search terms in a search query is provided. The system and method involve using parameters such as the listed item's location and a trust category associated with the listed item to assist in providing more meaningful listings in response to the search query. These parameters can be applied to one or more search queries or can be modified for each search query. Categories, subcategories, and attributes can also be used to optimize the searching capability of the system and method. In particular, the set of available attributes displayed to a user can depend on the particular category and/or subcategory. Listing owners can manage their listings and increase traffic and/or revenue using such filtering and viewing modes.