Systems and methods which facilitate search engine discovery of and/or access to application program content are shown. Declarative code may be provided within the procedural code of a rich Internet application in order to identify various states, and their associated content, of the rich Internet application. A Web crawler may identify content associated with a rich Internet application using the foregoing information. Likewise, direct access to rich Internet application states associated with the identified content may be provided using the foregoing information. A translation module may be provided for interfacing between a Web crawler and a rich Internet application. Such a translation module may interact with the Web crawler to respond to Web crawler navigation instructions and access declarative code associated with different states of the rich Internet application, providing responsive information identifying content in a structure that is compatible with a search engine associated with the Web crawler.