Embodiments of the invention describe the implementation and execution of situational response training (SRT). In some embodiments, a sales team can use an SRT to implement real-time, peer-reviewed and/or focused training. For example, a manager can prepare a training situation through a web interface and then verbally record the training through a telephone interface. The training situation can include any number of questions, scenarios, fact patterns, etc. that can require a response by members of the sales team. Once prepared, the manager can send the training situation to his sales team. The sales team can then prepare and respond to the training situation over the phone using an interactive voice response (IVR) system or through another communication channel. For example, the training situation can be sent via email requesting that each member of the sales team respond to the training situation through a telephone interface.