A data storage device is disclosed. In one embodiment, the data storage device has a maximum storage capacity and is initially limited to providing access to a limited amount of data storage capacity that is less than the maximum data storage capacity. The size of the limited amount of data storage capacity is variable based on an indication of how much of a collection of advertising material has been viewed. In one embodiment, a host system manages a transfer of all or a portion of the collection of advertising material to a storage location on the data storage device. In one embodiment, the same host system manages adjustments to the size of the limited amount of data storage capacity based on how much of the collection of advertising materials has been consumed.