A system and method for dynamically updating a web page display. Web pages modification is accomplished by receiving a uniform resource locator (URL) message having embedded application parameters, selecting desired portions of the application parameters, modifying the web page with the selected portions, and displaying the modified web page to the user. Application parameters may be search criteria used to find the search results, and the search criteria may be displayed along with the search results. The search results may include a number of entries each having an entry name and corresponding information location. A serial list of entries is received and a web page listing the entry names in an organized fashion is dynamically created. Hyperlinks between each entry name and its corresponding information location are then created, which allows information at the information location to be displayed when the corresponding entry name is selected.