In certain implementations, a method of displaying a branched chain of Internet Protocol Television (IPTV) video content involves providing a first stream of video content, the first stream of video content having a plurality of video features that appear during a plurality of associated time intervals in the first stream of video content; providing a collection of affiliate video streams related to the plurality of time intervals; providing a set of metadata that associates the time intervals with one of the plurality of affiliate video streams; playing the first stream of video content on an IPTV compatible player device to sequentially reveal the plurality of features of the first stream in their respective time relationships in the first stream via a display driven by the IPTV compatible player device; at the IPTV compatible player device, receiving a selection signal during the associated time interval that selects the video feature being displayed; upon receipt of the selection signal, the IPTV compatible player device accessing the metadata to identify a particular one of the collection of affiliate data streams that is associated with the time interval of the selected video feature; and the IPTV compatible player device ceasing to play the first stream of video content and beginning playing the associated one of the collection of affiliate data streams that is associated with the time interval of the selected feature; whereby, the viewer directly navigates from one stream of video content to an affiliate video. This abstract is not to be considered limiting, since other embodiments may deviate from the features described in this abstract.