The communique system for cellular communication networks operates with existing cellular communication networks to provide communique communication services to subscribers. The communique can be unidirectional (broadcast) or bidirectional (interactive) in nature and the extent of the communique can be network-wide broadcast or narrowcast, where one or more cells and/or cell sectors are grouped to cover a predetermined geographic area or demographic population or subscriber interest group to transmit information to subscribers who populate the target audience for the narrowcast transmissions. The said communique system can dynamically allocate the available bandwidth to thereby serve subscribers with more control channel(s) and/or control channel bandwidth and/or communication channels and/or communication channels of greater bandwidth as the need presents itself. The dynamic bandwidth allocation can simultaneously occur in multiple domains: time, code, and frequency. The content of these transmissions can be multi-media in nature and comprising a combination of various forms of media.