Methods, systems and computer program products for identifying primary product objects on a web page. A primary product object is the object that shows the best view of the product the web page is detailing. A set of features is extracted for one or more objects on the web page. The primary product objects are identified by computing the probabilities of one or more objects on the web page being a primary product object, the probabilities indicating the likelihood of the one or more objects being the primary product object. The probabilities are computed by querying a statistical model.