A liquid crystal display device includes an array substrate and a counter-substrate, a liquid crystal layer which is held between the array substrate and counter-substrate and includes a transmissive display part and a reflective display part which neighbor each other via a boundary, an alignment state of liquid crystal molecules in the liquid crystal layer being controlled by an application voltage from the array substrate and counter-substrate in the transmissive display part and the reflective display part, and control means for making an alignment direction of the liquid crystal molecules, which are present near the boundary in the reflective display part, substantially match an alignment direction of the liquid crystal molecules which are present near the boundary in the transmissive display part.