The rate and distribution system of the present invention enables an user to more accurately and quickly generate specific rental rates employing a browser-based system. In a preferred embodiment of the invention, the rate and distribution system includes an interactive graphical mapping interface depicting the geographic location of the entities of an equipment rental business. The mapping interface preferably comprises a touchscreen and is configured to allow an user to define a region by selecting it on the map. Upon defining a region, the system enables the user to set a rental rate for the defined region. In a more preferred embodiment of the invention, the system enables the user to identify the equipment category to which the rate applies and select a future effective date for the rate.