Methods, systems, devices, and computer program products route communication based on an urgency priority associated with a sender of the communication. The method involves receiving incoming communication, identifying the sender, determining an urgency priority designation associated with communication, and routing the incoming communication according to routing instructions associated with the urgency priority designation. Prior to receiving the incoming communication, the method may further involve receiving a selection to configure routing of communication based on one or more urgency priority designations, rendering urgency priority options and routing options that provide routing instructions, receiving routing instructions associated with each urgency priority designation, and receiving and recording the urgency priority designation associated with the sender. Still further, the method may involve offering the sender routing options based on the urgency priority designation and receiving a selection of one of the routing options from the sender.