A system and method for monitoring and analyzing user activity of an interactive system, providing insight and recommendations to improve the interactive system based on the user activity. The present invention analyzes user behavior in the context of the structure of the interactive system as experienced by the user, the analysis of business-critical user tasks, the automated generation of recommendations for improving the interactive system, reports on the interactive system's application logic and data, unique visualizations of user behavior through the use of graphical displays, and secure report viewing and creation. The present invention can be applied to number of interactive systems or a combination thereof.