The present invention concerns a system and a method for synchronizing interactive content with individual video stream. In particular, it concerns a method for generating an interactive mark, comprising, at a generating device, the steps of receiving video packets of a video stream, creating an interactive mark intended to enable an interactive service during a period of the video stream, periodically inserting the interactive mark into Internet Protocol packets, noted IP-based packet, said IP-based packets being synchronized with packets that transport the associated video stream, and sending the IP-based packets.