A customizable gift card that may be designed using a plurality of design templates that have modifiable fields and layouts. The gift cards may be designated for use at one or more stores based on contract arrangements between the one or more stores and a vendor of the gift card. The gift card may be adapted to be used exclusively at the one or more designated stores. A point of sale terminal such as a kiosk may be used to reduce shelf space and provide a greater variety of gift card design options to a customer.