An image forming apparatus includes an image carrier that rotates in a predetermined direction so as to carry a toner image, a charging member that charges the image carrier by a discharge operation, a toner holding member that is disposed to be in contact with the image carrier so as to hold toner in a portion being in contact with the image carrier and that removes a discharge product generated on the image carrier, and a holding amount adjusting unit that adjusts a toner holding amount of the toner holding member. The holding amount adjusting unit includes an estimation unit that estimates a current toner holding amount of the toner holding member, and a correction unit that corrects the toner holding amount of the toner holding member on a basis of an estimation result obtained from the estimation unit.