Audience specific document targeted at a particular media type are generated by accessing data from an audience hierarchy. When obtaining a data value for a particular audience, if that value does not exist for that audience then the audience hierarchy may be utilized to find the data value for an inherited audience. By adding regional, cultural or regulatory subdivisions within the audience hierarchy and inheriting large portions of existing audience specific data entries, a large number of audience specific documents may be generated with a minimal amount of data entry required. Audiences may be specified in a given order for traversal within the hierarchy and displayed in a data entry and editing application utilizing visual characteristics to inform a user if the value for a particular piece of data is inherited from another layer or utilized from the particular layer in use. Audience specific documents may be masked and accessed by payment.