A projector includes: an imaging structure that photographs an image projected on a projection object to take a photographed image; an imaging control module that performs exposure adjustment in the imaging structure to attain a preset target exposure; a control module that sets the target exposure in the imaging ctrl module; an angle information acquisition module that obtains angle information representing an inclination of the projector to the projection object; and a storage unit that stores a map representing a variation in target exposure against the angle information. The control module controls the angle information acquisition module to obtain the angle information, refers to the map stored in the storage unit to specify a target exposure corresponding to the obtained angle information, and sets the specified target exposure in the imaging control module. Even in the state of elevation projection, this arrangement of the invention enables distinct identification of a maximum brightness position in the photographed image.