A word association game played with a game-score card, a spinner wheel for selecting a letter to begin a word related to a topic category, adhesive labels, and at least one pencil in which players contrive words starting with a randomly selected letter, such words being associated with various categories agreed upon by the players, in which scoring is based upon originality of words contrived by the players for a topic category, and the time in which to complete each round of game play is determined by how quickly one of the players is able to complete each category with a word to stop the game play is disclosed. The present game promotes vocabulary skill development and creativity and awards originality.