A system and method for notifying a notification recipient of an event status change and allowing the notification recipient to request action is disclosed. An event occurs. A message relating to the event applicable to an end-user is created. A communication link between an outbound module and a device associated with the end-user is established. The message is delivered to the end-user device. The communication link is transferred from the outbound module to an inbound module. A response is received from the end-user device at the inbound module.