An image display apparatus includes a light emitting element that emits light depending on an injected electric current; a driver that includes at least a first terminal and a second terminal, and controls the light emitting element based on a potential difference, applied between the first terminal and the second terminal, of a level higher than a predetermined threshold; a storage capacitor that serves to retain a potential on the first terminal of the driver; and a controller that changes the potential on the first terminal via the storage capacitor at writing of electric data current corresponding to a display in a black level.