An image sensing apparatus which uses image sensors with different spectral sensitivities depending on driving modes executes still image sensing in accordance with a predetermined operation instruction from a user, during a predetermined operation of driving the image sensor in the driving mode different from still image sensing. In such still image sensing, a still image sensing white balance control value is obtained based on an image signal obtained by driving the image sensor in the driving mode for still image sensing, and a white balance is controlled in still image sensing. When returning to the predetermined operation state from still image sensing, the white balance control value obtained in still image sensing is converted to the white balance control value corresponding to the driving mode of the image sensor in the predetermined operation state to apply the obtained white balance control value.