A mobile services control platform supports enhanced services for SMS or MMS message forwarding. The service allows a subscriber to receive SMS directed to his mobile number across a range of devices, depending on the context, device, and the network the user is connected from. In a representative example, when the user connects over a Wi-Fi network, he selects "Wi-Fi SMS" option from a client. As a result, future SMS sent to the user's mobile number get routed to his laptop over Wi-Fi. Similarly, SMS messages sent by the user from his laptop Wi-Fi client are delivered to the recipient's mobile device as if they originated from the mobile phone. When Wi-Fi SMS is activated, preferably voice calls continue to be received over the mobile phone. When the user disconnects from the Wi-Fi network, SMS messages are routed back over to the mobile phone.