A technique for associating keywords with a set of items is provided. The present invention associates one or more keywords with terms found in the two or more characterization fields of an item. Each combination associates each keyword with at most one field. The present invention then calculates a keyword relevancy score for the set of potential keyword field combinations and identifies the keyword field combination with an optimal keyword relevancy score for the item. The method further includes displaying a list of results based on keyword relevancy scores for items.