Disclosed herein is a DRAM memory cell featuring a reduced size, increased retention time, and compatibility with standard logic manufacturing processes, making it well-suited for use as embedded DRAM. The memory cell disclosed herein includes a pass-gate transistor and a storage region. The transistor includes a gate and a drain. The storage region includes a trench, which is preferably a Shallow Trench Isolation (STI). A non-insulating structure, e.g., formed of polysilicon or metal, is located in the trench as serves as a capacitor node. The trench is partially defined by a doped sidewall that serves as a source for the transistor. The poly structure and the trench sidewall are separated by a dielectric layer. The write operation involves charge transport to the non-insulating structure by direct tunneling through the dielectric layer. The read operation is assisted by Gate Induced Drain Leakage (GIDL) current generated on the surface of the sidewall.