A method for analyzing the comfort of an actual product on an actual body by use of a virtual product model and virtual body model to calculate a comfort indicator. The method comprises the steps of: (a) providing a virtual body model; (b) providing a virtual product model; (c) providing virtual simulation software; (d) gathering data from actual users of an actual product of a type modeled by the virtual product model; (e) running a virtual simulation for the virtual product model worn on the virtual body model; (f) running a virtual simulation for the virtual body model in the absence of the virtual product model; (g) calculating a difference in deformation on the virtual body model between the virtual simulations; and (h) correlating the calculated difference to the gathered data to determine a magnitude difference, the magnitude difference being the comfort indicator.