A navigation apparatus and a driving direction guiding method are capable of clearly indicating a correct direction in which a vehicle should be driven at an exit when the vehicle exits a parking area through the exit. When a position measurement unit detects that the vehicle has entered a parking area based on measured position information, a CPU clearly indicates, on a display, a correct direction in which the vehicle should be driven at an exit of the parking area so that a user can know in advance the correct direction in which to drive his/her vehicle after passing through the exit of the parking area.