An absorbent article includes an odor control agent deposited in a visible pattern on a material layer of the article. The odor control agent has a color so as to present a distinguishable pattern against a contrasting colored background defined by the material layer. The article includes a top cover defining a bodyfacing surface of the absorbent article, and the odor control agent is disposed beneath the bodyfacing surface and is visible through the top cover, or may be deposited directly on the bodyfacing surface of the top cover.