A technique dynamically places resources within a graphical user interface (GUI). According to the novel technique, a resource (e.g., an image of the resource) of the GUI is assigned a filename (e.g., by a graphic designer) having position information encoded therein. For example, a resource with coordinates of 50 pixels in the "X" direction ("50X") and 50 pixels in the "Y" direction ("50Y") may be represented with a corresponding filename: "resourcename_50.times.50.jpg." Software code that displays the GUI (e.g., maintained by a software developer) may then dynamically interpret the filename to parse out the position information (e.g., 50X and 50Y). The software code then places the resource in a position within the GUI according to the position information. Subsequently, changing the position information encoded within the filename (e.g., by the graphic designer) changes the position of the resource in the GUI (e.g., renaming the resource to "resourcename_100.times.50.jpg" replaces the resource at 100X and 50Y).