Tracking, controlling, optimizing, and managing delivery of newspapers,
periodicals and promotional materials to retail outlets is performed
using a web server, a database server, and handheld computers. Newspapers
or periodicals may be delivered based at least in part on the information
displayed on the hand held devices, which are also used to collect
information during said delivery. The collected information is
communicated to the database for billing, reporting and analysis
Intelligent advanced shuffle handling and tracking is provided.