A web server system regulates its own load level by dynamically varying its responses to requests for like web pages. The responses are preferably varied at least in-part using variables that directly or indirectly specify the type and/or quantity of processing to be performed in responding to requests for dynamically-generated web pages. The type of response generated by the web server system is preferably selected based upon one or more of the following: (a) the current load level of the server system as a whole, (b) the current load levels of specific computing devices or components invoked by the request, and (c) a profile of the user who requests the page.