The present invention provides a rubber composition for a clinch, which highly improves steering stability and elongation properties in a balanced manner. Specifically, the present invention provides a rubber composition for a clinch comprising 20 to 70 parts by weight of carbon black containing silica and 0 to 50 parts by weight of carbon black, based on 100 parts by weight of a rubber component; wherein the total amount of the carbon black containing silica and the carbon black is 50 to 70 parts by weight.