A virtual reality color sampler for displaying prospective colors for an item has an alphanumeric keyboard connected to a color card scanner. A virtual reality goggle is connected to the alphanumeric keyboard for displaying video images. A microprocessor is electrically connectable to the color card scanner, the alphanumeric keyboard, the virtual reality goggle and is programmable to output colors to the virtual reality goggle that match the color scanned into the color card scanner.