A server arrangement for facilitating the exchange of content between a plurality of user system associated with a common group is provided by employing a centralized server for directing publishing and extracting of content and a plurality of associated servers for facilitating the transmission of content between the user systems. A publisher is directed by the central server to a specific data server where content is to be provided. A consumer is directed by the central server to a specific data server from which content is to be extracted. The system is particularly adapt for facilitating the exchange of video data between members of a common group coupled to the Internet.