Embodiments of an online credit application system are described. The online credit application system displays a solicitation page requesting user credit score information and a selection of desired loan products. The user credit score information comprises a user's characterization of their own credit score. The system can be configured to obtaining the credit score for the user if the user does not provide the credit score in response to the solicitation. In response to the user's inquiry and information, the system displays a list of available loans based on the credit score and the selection of desired loan products. The user then selects a loan from the selection of desired loan products, after which the system requests user identification information to verify user qualification for the selected loan. Upon provisional qualification of the user for the loan product, the system obtains an actual credit score for the user based on detailed personal information of the user. It then transmits the user information to a lender and provides a transaction reference number to the user.