In particular embodiments, an online trading system receives a product registration request including product description from a user terminal. Then, image information is extracted from the product description and a resource locator of the image information is generated. Then, an image list is generated based on the product description and the resource locator of the image information. The image list is sent to a search service DB server, where the image list is associated with a keyword relevant to the product description. Further, the image list may be sent to a UCC DB server. In this case, the UCC DB server generates a UCC containing the image list and sends a resource locator of the UCC to the search service DB server, which associates the resource locator of the UCC with a keyword relevant to the product description. If the search service server receives a search query including a keyword from a user terminal, the search service server searches a search service database to retrieve an image list or a resource locator of UCC containing an image list relevant to the keyword.

 
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