A system and method is provided for enhancing retrieval of advertising content transmitted by radio and television broadcasters, includes a broadcast receiver to receive radio and television broadcasts from a plurality of distinct broadcasters, and to generate audio output corresponding thereto. A voice recognition module electronically captures and transcribes audio portions of the broadcasts, and a parsing module electronically parses the transcribed portions of the broadcasts to identify advertising content for various products and services embedded within the broadcasts, and to generate content descriptors. A content descriptor module captures the content descriptors generated by the parsing module and populates a database with the content descriptors. A website server hosts a website which enables a user to search the database by logging onto the site and inputting at least one of the content descriptors. A search response is generated which includes hyperlinks to URLs associated with the advertising content.