The invention provides a coating composition that provides high
brightness, high gloss and superior print quality. The coated product
comprises a substrate coated on at least one side with a coating
composition comprising a pigment component and a binder component that is
made of mixture of two binder resins. Both binder resins are capable of
film forming. The first binder resin provides coating gloss and adhesion
properties and the second binder resin enhances coating porosity,
adhesion, and anti-static properties. The first binder resin that is used
at 60-95% by weight of the total binder resin blend is selected from the
group consisting of vinyl acetate acrylate, styrene acrylate and styrene
butadiene acrylic copolymers. The second binder resin that is used at
5-40% by weight of the total binder resin blend is selected from the
group consisting of anion type polystyrene derivatives, polyethylene
glycol and polypropylene glycol.