Systems of affecting sports performance are disclosed that provide sensory
stimulation and induce a response, such as a psychological or physiologic
response, including performance enhancement through sports equipment
configuration. Equipment configuration may include sensory stimulation
configurations, such as color, image, business designation, or other
indicia, provided to sports equipment, potentially through paint
processes, and may utilize color psychology to make color or other
customized visual, psychological, or physiological dependent choices,
creating indicia to produce consistent performance, a vehicle for
self-expression, or brand awareness. Marketing systems are further
disclosed incorporating indicia configured to sports equipment, such as
golf clubs, serving as custom expressive indicia. Further, systems are
disclosed that assist consumers in making configuration determinations
and purchases employing any or all of the above elements.