Information content is managed in a network-based communication system by providing a content management site accessible to a user of the system. The content management site is configured so as to permit the user to enter information in accordance with a specified format comprising a plurality of selectable mobile information channels each corresponding to an information category. The entered information is processed to generate for the user a mobile site comprising information content that is accessible via one or more mobile devices over a wireless network of the system. The information content of the mobile site is preferably configured so as to integrate therewith information associated with at least one messaging action, collaboration action, location-based service action, or other wireless networking functionality of the wireless network.