An apparatus, method, and business method allow a customer to access execution data only if transmission of the execution data to the vendor is enabled. In a first embodiment, the customer cannot access any execution data unless transmission of the execution data to the vendor is enabled. In a second embodiment, the customer can access some limited execution data, but cannot access more extensive execution data unless transmission of the execution data to the vendor is enabled. The preferred embodiments provide the capability of a customer accessing historical execution data in exchange for the customer transmitting the execution data to the vendor. In this manner the needs of both vendor and customer are satisfied.