A toy comprises a housing connected with a launcher to rotate and launch an object. The launcher comprises a driving element to form a drive connection with a receiving element on the object. The launcher is connected with a launcher rotating system, which imparts a rotary movement to the launcher. When the launcher ceases to accelerate the object, the receiving element disengages from the drive connection and launches the object. An interactive device is attached with the housing to increase stimulation and enjoyment. The interactive device operates in conjunction with spinning and launching the object from the toy such that it provides an output in response to a user imparting a rotary motion to the object. Non-limiting examples of such interactive devices include an electronic game, gauges, and a sound-producing mechanism.