An online system for identifying and pricing a mortgage loan that meets a predetermined business objective of a mortgage market participant includes a business objective database and an underwriting engine coupled to the business objective database. The business objective database is configured to store a set of loan characteristics for at least one business objective of the mortgage market participant. The underwriting engine is configured to receive loan application data for a borrower via an online network. The underwriting engine is also configured to provide an underwriting approval status for the mortgage loan, to identify if the mortgage loan is a business objective mortgage loan by comparing the loan application data to the set of loan characteristics for the at least one business objective and, if the mortgage loan is a business objective mortgage loan, to determine a business objective pricing component for the mortgage loan.